STABILO approached me to create a special packaging edition for three of their best-selling products, the BOSS, PenMAX and the Point 88. The task was to create a packaging design with a cohesive look, but still leaving room for each of the products to stand out on their own. Working closely with the team at STABILO we developed a style that did all that. I also created the designs for the displays in the stores and did the product photography as well as a promotional video for the launch of the sets.
Aside from the packaging design we developed a lettering for the display in stores and further marketing communications. We needed a concept that tied the whole edition together. We came up with the playful slogan “Choose your style”.