Textmarker STABILO BOSS MINI
by Snooze One

Client: STABILO
Year: 2022-2023
Type: Packaging Design

I created an artist edition for the STABILO BOSS MINIs, featuring a black marker for the first time ever. The goal with this edition was to address a new group and introducing a new style to the BOSS MINIs.

Working closely with the Team at STABILO we developed 6 unique designs for each color, as well as the packaging design for the etui and designs for the displays in the stores. I also did some of the product photography and created a promotional video for the launch of the markers.

Textmarker STABILO BOSS MINI by Snooze One
Textmarker STABILO BOSS MINI by Snooze One

—the process

First sketches

We started with a round of first ideas and collected possible phrases for the edition. The task was to come up with a different style for each marker, but still creating an overall cohesive look for the whole edition.

Picture of the process showing sketches of the first ideas and a list of possible phrases
Picture of the process showing sketches of different color explorations

Color explorations

We further developed the concepts by exploring different color and layout options, such as this complementary and a vertical approach of the lettering.

Black backgrounds?

While working out the ideas we thought it would be worth to explore the option to have colorful letterings on black background.

Black Marker Design ideas

Black Marker

For the first time ever, the Minis should feature a black BOSS mini. After some ideas we went back to one of the first sketches initially made for the yellow marker and adapted it for a black marker.

Final selection

The final selection. Each marker having its own style and characteristics while still being hold together by a cohesive style, which is made up of elements like the white lettering, fine details, a slightly darker background, and a shadow.

 

Textmarker STABILO BOSS MINI by Snooze One

Packaging design first sketches

With the BOSS Minis wrapped, it was time to design the packaging. The task was to use all the colors of the BOSS Minis and to find a way to show the features of the black BOSS mini within the design.

Highlighting the black marker

To wrap up the packaging design we had to find a way to highlight the black marker as a new edition to the BOSS Minis.

STABILO x SNOOZE ONE BOSS MINI - Packaging Design
STABILO x SNOOZE ONE BOSS MINI - Packaging Design

Adaptation of the design

After the design for the 6er pack was ready we adopted it to different sizes and shapes to fit in the rage different displays and boxes that are going into the stores.

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